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Over the course of his career, Rikki worked as production management, sales and event execution for concert productions in the Texas Region including talent booking, media relations, press junkets and more. Talent and media works included but not limited to Selena, Oscar D’Leon, Brian McKnight, SWV, Havana NRG!, Grupo Niche, Tito Puente, Tito Puente Jr., Celia Cruz, Run DMC, Cypress Hill, Nia Long, Fat Joe, Notorious B.I.G., Chayanne, Luis Enrique, Stevie B., TKA and many more spanning several decades. Other notable work in the area of talent includes a major principal role in the Universal Pictures release “The Island” (circa 1980).  From the early 1980’s Rikki worked marketing concepts/music programming with radio properties KNON 89.3FM, 100.3 KJMZ, K-104FM, KICK 99.1FM, KHYI-Y95 and after many years Rikki broke away from the music to focus on public relations.

Rikki’s career has allowed him to become a specialist the art of media relations, digital strategies and managing the brands of his clients via the digital space. In 2000, Rikki launched a business called Artistik! Media which focused on moving from traditional forms of media relations, publicity to immersing himself in the new digital world that was forming. In 2006 Rikki changed his company brand name and launched Creative Juice Online, Digital Brand Management company. Creative Juice Online focuses on the growing evolution of digital communications for companies in areas of social media platform, integration, amplification of their message to his vast online network in the DFW market.

Rikki is a contributing writer for Monster Nation Magazine, a global online magazine for Monster Products, Inc., the creators of the best headphones, speakers, audio cables and more. Monster Products, Inc. created the headphone for the now global Beats headphones. Rikki reports entertainment from the Dallas, Texas market to their online magazine. Rikki also is a contributing writer and handle digital strategies for Mercado Bilingue Magazine, a Dallas based online magazine.

Other business ventures Rikki was announced this year (May 2016) as President of Music Access Latino, a division of Music Access, Inc. (Recording/Distribution) and will run day to day operations for the Latino market segment of company. Next up is chikiPoP, a music label was launched in 2015 to target the emerging youth marketplace with an emphasis on talent ages 8-15, Latino, Urban, Pop and other genres with partners at Music Access Inc, C-Factory Productions and El Creative Ad Agency.

In 2005 Rikki Co-Founded Social Latino USA, a professional networking movement in the Dallas, Texas market. Social Latino USA launched in 2005 in Dallas, Texas and began as a monthly 1st Friday mixer rotating at the cities hottest and trendiest venues, from W Hotel/Ghost Bar, Joule Hotel, Crescent Club at the prestigious Crescent Hotel and many other venues and has now developed into quarterly experiences in both Dallas and now Austin (4 years). The purpose and goal of Social Latino USA is to bring together Latino professionals and non-Latinos alike in order to provide them with top-notch experiences that surround them with others for both business and a night in the city. #MixMingleMove is the official hashtag for Social Latino USA.

Finally, personal interests and commitments aside Rikki invests time within work as Entertainment Chair with both St. Jude’s Children’s Research Hospital Annual Gala in Dallas, Texas and Noche de Navidad/ Navidad En El Barrio, two major causes close to my heart that affect children both locally and worldwide. Other past commitments include service in the United States Marines Corps Reserve.


“Rikki, we could not allow the 9th Annual Latino Fashion Week® to come to an end without recognizing your outstanding efforts. On behalf of ourselves, and the LFW staff, we want to extend a heart-felt thank you to Creative Juice Online, for your commitment to making this event so successful. The fashion show was a huge success and the quality of the show could not have taken place without your support.” – Arabel Alva Rosales, J.D. & Cesar Rolon Jr., Co-Founders & Principals (Miami 2015 Tour)

“This dude Rikki Rincón is one person, but does the job of an Army. I literally can’t get over how dope, professional, connected and awesome he is! Thank you for Magic in ‪#‎Dallas‬. ‪#‎VidaLexus‬ ‪#‎MyMVP‬ ‪#‎CreativeJuiceOnline” – Janice Torres, President/Founder, The Brand Phoenix (New York, NY)

“Rikki is always a pleasure to work with! Prompt, helpful and professional – he helped us promote our MBA events in Austin and Dallas, and he yielded great results. Would highly recommend.” –Charlotte Russell Marketing Executive North America, QS Quacquarelli Symonds Limited, offices in: London, Paris, Singapore, Stuttgart, Boston, Johannesburg, Shanghai, Sydney, Washington DC

“I had the pleasure of working with Rikki and his team when we brought our Super Freestyle Explosion Concert to Dallas. Rikki followed through on all his promises to help promote our show and his presentation and creativity were excellent.  He is a true professional and a very hard working person. Thanks again for all your help. I would highly recommend hiring Rikki to help with your public relations and or promoting your business or event. He will make a big difference!!!” Alan Beck/PresidentPacific Concert Group, Beverly Hills Ca

“Over the course of five years, I’ve known Rikki Rincon to be one of Dallas’ most consummate marketing professionals.  Rikki’s energy is tireless, team player who is also excels as an amazing networker and event organizer.  I highly recommend Rikki!-Manny Ruiz  HISPANICIZE (Miami)

Rikki is a super hero. Before I even ask for something he telepathically anticipates what I need and gets it done. I have never felt so calm and confident a project was going to get done until I met Rikki. Plus he does everything with heart and a smile. I am so grateful for having him on my team and recommend him highly to any organization that wants exemplary service with superior results. –Deborah Deras, Founder of Global Latino Summit (Los Angeles)

“When you need to reach the right people with the best message it is important to have the greatest team on your side. That is what you get with Creative Juice Online” –Arabel Alva Rosales, Latino Fashion Week (Chicago)

“There are certain people that radiate energy when you run into them and Rikki is one of them. When you realize how creative and forward thinking he is you realize that people with talent like his come few and far in between. His understanding for the world of marketing is undeniable and I look forward to continued collaboration with Rikki. I would recommend his talents in the marketing, branding, social media and public relations world anytime” –Andrea Ocampo, Sports Entertainment/Host/Actress/Model (Miami)

Read more here


Rikki’s current professional profile includes:

  • CEO/Creative Director, Creative Juice Online
  • President, Music Access Latino (A division of Music Access, Inc.)
  • Principal/Partner, R2 Latino Group (PR Agency)
  • Co-Founder, Social Latino USA (Professional Networking movement Dallas/Austin)



• St. Jude Children’s Research Hospital (Entertainment Advisory Board 2005-2012)

National Advisory Board HISPANICIZE Conference/Event (Miami), Social Media/Music

Selected as  “Heroe en la Comunidad” by the Texas Rangers Baseball Association 2013

• Mayor of Dallas “Men Against Abuse Rally” digital outreach team 2013

• Mayors Connect Dallas-Digital Brand Committee (Mayor of Dallas)

Hispanic PR Leader Profile (Hispanic PR Blog)

My Forward Life-Love What You Do.Live Your Passion-Rikki RIncon

• Diversity Member (Dallas Convention & Visitors Bureau)

• Dress for Success Dallas Non Profit (Event Music Programming)

• Hispanic Communicators of DFW (Event Planning Committee)

• Chivas Regal 1801 Dallas Brotherhood Ambassador

• Founder/Creative Director, Social Latino USA

• Selected as “Mover and Shaker” in Mr. Latino Magazine


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