Tag Archives: Social

Creative Juice Online to attend the 2016 Further with Ford Event in Detroit

78cc8b27e93b4c61a1e55e07a65fab54

Each year around this time we look forward to the thought of not just attending the Ford Trends conference but bringing you one on one with the future innovations at Ford. The 2016 Further with Ford #FordTrends conference takes place September 11-13th. This will be our third trip to Detroit, Michigan, home to FORD as we are part of the media from around the nation to cover the future of FORD at it’s 2016 #FORDTRENDS event. This is Ford’s sixth annual Further with Ford trend conference, a major coming together of thought leaders, media and others allowing us to engage in conversation and report on the future of Ford.

We will not only witness the latest innovation but we will hear major leaders, engineers and others at Ford as they lead us into the future, taking us beyond the conversation and diving in the exploration of the biggest trends transforming consumer values, attitudes and behaviors.

I will to go behind the scenes at their Dearborn campus to experience the very latest product innovations. This is our third trip to cover Ford and we are very excited! From Facebook Live, Instagram, Twitter make sure you follow me.

The Latino Market: So Long to Go

Over the past 35 years and as far back as I can recall, the Latino market was progressively moving towards the numbers we see today. But, it wasn’t always that simple to realize, due to only having a few gauges to measure the growth. Sure, we have the U.S. Census, Nielsen, Arbitron and other sources of measurement and no matter the growth what I have come to not realize but actually witness, is while we as a culture grew our “piece of the pie” truly has not.

I have traveled coast to coast attending one Latino conference, convention after another and have met and mixed with the industry’s best and one common thread I have seen in just about every circle is, we are active, we are progressive thinkers but, only a few of us are leading the way with being the decision makers.  In my line of work with regards to digital brand management, social media, media relations and more what I have noticed are micro agencies attempting to either “act as if they know by retaining zero experience Latinos” or “exploiting our culture” in various ways, all this by receiving the green light on the mega budgets that our people, our hard working talented Latinos should have and rightfully so.

You can invest a million or even a billion in our market but unless you are us, you will not have the equal amount of passion and empathy we possess. Often too many times we witness Latino agencies, businesses being passed up on very large budgets while the non Latino businesses win those budgets then try to turn around, find a “designated” Latino to service a community they are pretty much clueless about. Being a Latino alone does not qualify you for what I share, but if you are equally talented and many times, over qualified and still do not receive what you deserve, then that can be a sign to move on. I once sat in a meeting back in the mid-90’s wherein someone of caucasian persuasion began to tell me “We should celebrate Cinco de Mayo” and “Diez y Seis de Septiembre” and went on to dictate to my team they had budgeted for those two months alone. Would you even believe one of the guys in their circle of newbies even suggested we highlight “National Nacho Chip Day?”, yes really.

Now moving into 2016 one would think that “mentality” has but disappeared right? Do not be shocked when I tell you it has not. Take Texas for instance, in Dallas we make up about 41-42% of the population of the city and I ask you how much is invested into our market? Drive through San Antonio, Austin, Houston and see the outreach, not so much here in this great city. From city events, to outdoor billboards, to the overall perception of the city, we feel we are not included and with the growing population progressing as it will, what happens when we are 50.1 or now the majority of this market? Will the coined phrase “Minority” be replaced with “General Market”? I brought this up recently in a circle of media and bloggers and I never experienced so much silence on this subject than any other I proposed.

11659460_990120924371997_1743362042084685497_n

We at Creative Juice Online are fed up, so much to the point we are considering launching a new online/blog and maybe high end print magazine detailing all the greatness the news, media as whole either select not to or are truly ignorant to it. Back many years ago DFW had a wonderful, well produced magazine called Valiente, owned by Mr. Jay Forte. This magazine was top of the line, not just in it’s appearance but it’s overall DNA was in the same line of that of D Magazine and others. From major fashion shows, social functions, national stories and so much more, Valiente was well ahead of it’s time. When you see Latino celebrities such as Pitbull, Sofia Vegara, Eva Longoria and others investing into many major projects, companies and more, the hope is there for us all.

I am fair, there is a great divide in this city and a lack of information from our culture to the what is now, the “General Market” and we must take blame for it as well and act responsible in ensuring our younger Latinos have an idea of this great city which will one day be there very own major market. These words I expressed are my very own and hopefully one day our very own Latino media will open this dialogue but hey, they are not Latino owned.

 

11892031_10205017502180533_4382225470921296075_n

Rikki Rincón

Social Latino teams up with Big Al Mack of KISS 106.1FM for a Cinco de Mayo event with Havana NRG!

RSVP HERE!

Image

Hispanicize 2014-5th year attending the greatest event in the industry!

 

securedownload-1

Upon returning from Hispanicize 2014 in Miami, we were left to wonder and recap all that was this powerful and engaging week of networking, panel sessions, live concerts, vip celebrity meet and greets, walks on the beach, skype meetings from Miami to Dallas, blogging and co-hosting on the Detective Gomez Radio Show, we did it all! This is the vibe, the very essence of what makes up Hispanicize, it is the pulse of the industry by Latinos for everyone and we cannot emphasize enough of the importance of planning for the next one!

Not only did we attend the highlight concert of the week, Sheila E. but we were able to capture the #selfie of the year with Sheila E herself and blog both photos and video as we jumped right in to her highly energized showcase. One of the highlights of our week was attending and hearing the lifestory and truth from Cuban Blogger, Yoani Sanchez of Generation Y.  We attended the Target sponsored fashion showcase which also featured the DJ appearance of Spain’s very own DJ/Producer, Juan Magan. We also met and spoke with super producer to the stars, Mr. Sergio George.  We experienced the #Gain live music showcase featuring another favorite of ours, Santa Cecilia, to meeting national television celebrites to talking to the Cesar Chavez family during the VIP screening of #CeasarChavez. We even witnessed actor/producer Edward James Olmos jump on stage with Sheila E. to perform a conga solo. I want to thank our sponsor American Home Shield (@AHS_Warranty).  This my friends is Hispanicize and when you finish reading this begin planning for 2015! Nos vemos.

@rikkirincon

Social Latino Dallas “Spring Love MixMingleMove” this Thursday 3/27/14, 5:30pm at MESA Latin Kitchen

We are excited as our team presents the Social Latino Professional Networking event “Spring Love Mix Mingle Move” this Thursday, March 27, 2014 at cool Mesa Latin Kitchen, 118 W. Jefferson Blvd in Oak Cliff.  The mixer begins at 5:30pm as we invite both Latino and non Latino professionals to #MixMingleMove for business connections, friendship and more.  Mesa will offer some complimentary delicious light bites, we’ll have the cash bar ready for your cool drinks and we’ll have DJ Rikki Rincon mixing world culture music, all creating the perfect setting for fun and more!  A special thanks to our partners at LUSH Cosmetics at North Park Center as we will have special swag bags for the lucky ones!  Don’t forget your business cards.  RSVP HERE!

Image

« Older Entries