Interview 12-09-18 | Posted by Wendy Lewis
Beauty In The Bag
Rikki is no stranger to the media relations world, he has worked with Tito Puente, Celia Cruz, Run DMC, Nia Long, Fat Joe, Chayanne, Luis Enrique, Stevie B., and many more celebrities spanning several decades. He has also been a contributing writer for Mercado Bilingue Magazine and Alegria Magazine (Los Angeles, Ca) and has worked and donated much of his time to organizations such as Entertainment Chair with both St. Jude’s Children’s Research Hospital Annual Gala in Dallas, Texas. He has always been aware at how common hair loss affects women, so when he was given the opportunity to join the BellaGeneration Hair System in 2017 as a Partner/VP and jumped at the chance to be able to make a difference in women’s lives.
BellaGeneration Hair System donates 10% of its net earnings to The Brighter Generation Foundation, a 501c(3) Non-Profit Foundation, it delivers supplies, tools, resources, and access to education to homeless/foster youth.
Rikki sat down with BITB and shared how the environment and excessive hair washing contribute to hair loss and how BellaGeneration is changing the way women prioritize their wellness.
1. What motivated you to create the BellaGeneration Hair System?
BellaGeneration Hair System, an original formula created by my CEO, Partner, Miriam Marsh Sifuentes, was born out of a deep-rooted desire to help women with their struggle when it comes to hair loss. When I was approached by Miriam to join her team as Vice-President, overseeing digital, marketing, media and entertainment and then offered partnership, I could not resist. Helping pave the way and change how women prioritize their wellness equally as they do their appearance was very important to me when getting on board.
It used to be that wigs and extensions were mostly worn by celebrities to enhance their appearance on the big screen. Then slowly we began to see wigs in the general population, which were worn by women struggling with cancer. Now it seems like every other woman you see on the on the street is wearing some type of wig or extension. What does that tell us? It says that women place a lot of emphasis on their image and that they definitely like the look of length and volume.
There are many factors that cause thinning hair and hair loss in women. Some examples are environmental factors such as arid or humid climates, bad styling habits such as over processing and excessive heat, as well as health issues such as cancers and hormonal imbalance. One thing for certain is that when the health of hair has been stretched to its limit whether by our own hand or because we are suffering from illness, continuing to use chemical based shampoos and conditioners will continue to deteriorate the health of your hair. This is why BellaGeneration Hair System exists, to offer a natural and healthier way to cleanse while simultaneously nourishing the hair.
2. What are you most proud of when you think about your company? What were some of your biggest learning curves or things that surprised you along the way?
I am the most proud about a few things including the overwhelming responses we get from people who try the product for the very first time. We have actually seen tears of shock, disbelief, and joy all at the same time. Woman after woman who shared with us that their hair has never felt or looked better. We love the fact that whether a woman is health conscious or not, that we have an original formula that instantly transforms their hair. The next very proud thing I am of our product is how our CEO had the vision to create a four-level hair system for all women and their various textures. We have Level 1 for straight hair, Level 2 for wavy hair, Level 3 for curly hair and Level 4 for kinky hair, this makes me so proud servicing all cultures, hair textures in one brand.
One of the biggest learning curves that we have come across is how unaware the average women are about how toxic commercial products can be. The fact that our skin is the largest organ on our body, most women don’t think about the fact that what they are washing their hair and bodies in is being absorbed to some degree. While we may not be able to totally eliminate all chemicals from the cosmetics that we use, but we can certainly reduce our exposure by choosing to use natural products whenever possible.
3. What are a few hair tricks you would recommend to other women to keep their hair feeling and looking beautiful?
One of the most common misconceptions around hair care is how often to wash it. There is such a thing as washing your hair “too much.” Most women wash their hair too often because it is what they were taught by their mothers and their mothers before them. How often a person should wash their hair is different from person to person depending on oil secretion. Some scalps secrete more oils while others don’t secrete any at all. But if you are over washing your hair the biggest telltale sign is an oilier scalp and really dry ends. This is because the person is washing their hair so much that the oils are not getting an opportunity to work their way down from the scalp to the tips. In addition, it’s causing the scalp to produce more oil to compensate for the fact that it is being washed at a quicker rate than it can get oil to the ends.
A second tip we have is that the more you use products that are natural, the more the quality of your hair will improve over time.
We at Creative Juice Online wish to thank Wendy Lewis at Beauty In The Bag for this wonderful interview and opportunity. We also wish to give a special thanks to Sandra Evans, Marketing Director for making initial contact to me via LinkedIN.