Tag Archives: Media

MEET RIKKI RINCON: VP & PARTNER OF BellaGENERATION HAIR SYSTEM

Interview 12-09-18 | Posted by Wendy Lewis
Beauty In The Bag
New York

Rikki is no stranger to the media relations world, he has worked with Tito Puente, Celia Cruz, Run DMC, Nia Long, Fat Joe, Chayanne, Luis Enrique, Stevie B., and many more celebrities spanning several decades. He has also been a contributing writer for Mercado Bilingue Magazine and Alegria Magazine (Los Angeles, Ca) and has worked and donated much of his time to organizations such as Entertainment Chair with both St. Jude’s Children’s Research Hospital Annual Gala in Dallas, Texas. He has always been aware at how common hair loss affects women, so when he was given the opportunity to join the BellaGeneration Hair System in 2017 as a Partner/VP and jumped at the chance to be able to make a difference in women’s lives.

BellaGeneration Hair System donates 10% of its net earnings to The Brighter Generation Foundation, a 501c(3) Non-Profit Foundation, it delivers supplies, tools, resources, and access to education to homeless/foster youth.

Rikki sat down with BITB and shared how the environment and excessive hair washing contribute to hair loss and how BellaGeneration is changing the way women prioritize their wellness.

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1. What motivated you to create the BellaGeneration Hair System?

BellaGeneration Hair System, an original formula created by my CEO, Partner, Miriam Marsh Sifuentes, was born out of a deep-rooted desire to help women with their struggle when it comes to hair loss. When I was approached by Miriam to join her team as Vice-President, overseeing digital, marketing, media and entertainment and then offered partnership, I could not resist. Helping pave the way and change how women prioritize their wellness equally as they do their appearance was very important to me when getting on board.

It used to be that wigs and extensions were mostly worn by celebrities to enhance their appearance on the big screen. Then slowly we began to see wigs in the general population, which were worn by women struggling with cancer. Now it seems like every other woman you see on the on the street is wearing some type of wig or extension. What does that tell us? It says that women place a lot of emphasis on their image and that they definitely like the look of length and volume.

There are many factors that cause thinning hair and hair loss in women. Some examples are environmental factors such as arid or humid climates, bad styling habits such as over processing and excessive heat, as well as health issues such as cancers and hormonal imbalance. One thing for certain is that when the health of hair has been stretched to its limit whether by our own hand or because we are suffering from illness, continuing to use chemical based shampoos and conditioners will continue to deteriorate the health of your hair. This is why BellaGeneration Hair System exists, to offer a natural and healthier way to cleanse while simultaneously nourishing the hair.

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2. What are you most proud of when you think about your company? What were some of your biggest learning curves or things that surprised you along the way?

I am the most proud about a few things including the overwhelming responses we get from people who try the product for the very first time. We have actually seen tears of shock, disbelief, and joy all at the same time. Woman after woman who shared with us that their hair has never felt or looked better. We love the fact that whether a woman is health conscious or not, that we have an original formula that instantly transforms their hair. The next very proud thing I am of our product is how our CEO had the vision to create a four-level hair system for all women and their various textures. We have Level 1 for straight hair, Level 2 for wavy hair, Level 3 for curly hair and Level 4 for kinky hair, this makes me so proud servicing all cultures, hair textures in one brand.

One of the biggest learning curves that we have come across is how unaware the average women are about how toxic commercial products can be. The fact that our skin is the largest organ on our body, most women don’t think about the fact that what they are washing their hair and bodies in is being absorbed to some degree. While we may not be able to totally eliminate all chemicals from the cosmetics that we use, but we can certainly reduce our exposure by choosing to use natural products whenever possible.

3. What are a few hair tricks you would recommend to other women to keep their hair feeling and looking beautiful?

One of the most common misconceptions around hair care is how often to wash it. There is such a thing as washing your hair “too much.” Most women wash their hair too often because it is what they were taught by their mothers and their mothers before them. How often a person should wash their hair is different from person to person depending on oil secretion. Some scalps secrete more oils while others don’t secrete any at all. But if you are over washing your hair the biggest telltale sign is an oilier scalp and really dry ends. This is because the person is washing their hair so much that the oils are not getting an opportunity to work their way down from the scalp to the tips. In addition, it’s causing the scalp to produce more oil to compensate for the fact that it is being washed at a quicker rate than it can get oil to the ends.

A second tip we have is that the more you use products that are natural, the more the quality of your hair will improve over time.


We at Creative Juice Online wish to thank Wendy Lewis at Beauty In The Bag for this wonderful interview and opportunity. We also wish to give a special thanks to Sandra Evans, Marketing Director for making initial contact to me via LinkedIN.

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Living La #VidaLexus in Dallas with LEXUS Presents OBRAS DE ARTE!

On Wednesday night, March 8th, what was anticipated to be a very nice event as was in 2016, turned into an overwhelming night of Living La #VidaLexus as Dallas’ movers and shakers came out but did more than attend, they showed that Dallas is one hot diverse market! For many years I have worked hard to diversify our outreach and digital brand marketing outreach efforts to create more real inclusion, not just in words.

What took place at this 2017 #VidaLexus event was not a shock to me and those attending, it was a confirmation that Dallas, too, is a beautiful melting pot of our diversity and how when executed properly, wins. Make no mistake Lexus Presents: OBRAS DE ARTE is a Latino movement but the most beautiful thing is that is exactly why others, non latinos make their appearance to not just learn about nuestra cultura, but engaged, experience our Latino artisans, visuals, musica and way of life. I am a native Dallasite and it has been a very long time, a couple of decades or more since I have experienced that much love, passion for art, music and cultura in one room, here in Dallas, Texas.

Lexus Presents: OBRAS DE ARTE has proven when vision + compassion + progressive strategies = successful event execution! I have many to thank for last night’s success, the team that are the engine of all logistical planning and tours, the agency in LA. This team of hard working women are moving mountains for Lexus and to have requested us at Creative Juice Online to return for a second year to work digital and guest outreach is an honor. Nothing happens on it’s own and I am the biggest believer of cause and effect and without those like Janice Torres of the Brand Phoenix in NY whom brought my company to work digital and outreach in 2016, this second time around would not have been possible. So, being grateful to all that fall in line of success factors is vital.

To DJ Jammin Joe now booked through Creative Juice Online, you outdid yourself at this event last night! Being a DJ is not solely about the music mix, the hype, but truly knowing what your crowd loves and executing proper programing and DJ Jammin Joe executes each and every time. To each and every guest, you made this event a complete success! Thank you for attending, engaging both at the event and online with #VidaLexus social streams. We will see you again next year for the #VIdaLexus as they have advised me that Dallas is on fire! We will be back. That’s all.

¡Gracias!

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Rikki Rincon

Creative Juice Online to attend the 2016 Further with Ford Event in Detroit

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Each year around this time we look forward to the thought of not just attending the Ford Trends conference but bringing you one on one with the future innovations at Ford. The 2016 Further with Ford #FordTrends conference takes place September 11-13th. This will be our third trip to Detroit, Michigan, home to FORD as we are part of the media from around the nation to cover the future of FORD at it’s 2016 #FORDTRENDS event. This is Ford’s sixth annual Further with Ford trend conference, a major coming together of thought leaders, media and others allowing us to engage in conversation and report on the future of Ford.

We will not only witness the latest innovation but we will hear major leaders, engineers and others at Ford as they lead us into the future, taking us beyond the conversation and diving in the exploration of the biggest trends transforming consumer values, attitudes and behaviors.

I will to go behind the scenes at their Dearborn campus to experience the very latest product innovations. This is our third trip to cover Ford and we are very excited! From Facebook Live, Instagram, Twitter make sure you follow me.

TIERRA Old Skool Legends at Fiesta San Antonio

On Friday, April 22nd my business partner Robert Gonzalez/CEO of Music Access, Inc. and I took to the road from Dallas to San Antonio to not just partake in the annual “Fiesta San Antonio” but to meet, one on one with leader Rudy Salas of the world-renowned Tierra. The meeting had so many meanings surrounding it, many that are in still being worked on, but rest assure experiencing Tierra live is something we truly cannot write about and make you feel what we felt.

As we arrived to stage where Tierra were set to perform thousands and I bet to guess, well over 7,500 were packed in to Market Square to see Tierra. We expected a packed audience but we were not prepared for what we experienced. For a legendary group such as Tierra that have been together for over 40+ years to continue to draw audiences such as this was in itself surreal. From Doo-Wop, R&B, Ballads, Salsa to Funk, Tierra covers it all and to see them live reminds me and those in the audience what performances should be. From well choreographed moves, musician solos, drummer and conga highlights, this was a true show. From their show intro to going into classic medleys, to dance routines, Tierra truly engages their audience!

It’s no wonder their tour calendar is packed throughout the year, with shows such as this one in San Antonio, Tierra shows no signs of ever stopping. I am excited as our talks continue and the moment something worthy of reporting back to everyone is ever confirmed we will make sure you know first. For everyone in the Dallas/Ft. Worth area reading this, Tierra will perform in the City of Desoto on Saturday, September 10, 2016. If you are interested in booking Tierra for your next major event, public or private contact me at my BRAVO! Latino office at 972-960-2525 Ext 101 or rikki@bravo-latino.com.

About Tierra!

Tierra, the band named “Best R&B Vocal Group” by four leading magazines including Billboard. They started their career in East Los Angeles with a blend of rock, pop, jazz, R&B and salsa. The result was a Latin R&B rhythm which produced classics like “Together”, “Gonna Find Her”, “Memories” and “Zoot Suit Boogie”. The band’s quarter century commitment shows a dedication that can only be understood by listening to their smooth and soulful sounds.

Tierra was the first Latino band to have four songs on the national chart and two simultaneously in the Top 100. They have performed in such prestigious shows such as Carnegie Hall, The American Music Awards, American Bandstand, and The Dorothy Chandler Pavilion.

Tierra is widely known to have played a role in opening doors for other Latino and non-Latino superstars of today, including comedian Paul Rodriguez, Arsenio Hall, Sheila E., Gloria Estefan, Los Lobos, Latino Comic of the Year, Rudy Moreno, and more.

Enjoy a wonderful classic medley of Tierra

Hispanicize 2016 Preview Video!

Have you registered yet to attend the 2016 Hispanicize week long event in Miami? No? Are you kidding me? You, the influencer, the blogger, the media mogul, tech junkie, film industry leader, fashion guru, journalist or anyone wishing to dive in into the Latino industry, this is for you and Hispanicize has grown immensely since it’s debut in 2010. From Dallas, Hollywood now home forever in Miami, we are counting down the days for April 4-8, 2016. Click here to register and click video below to enjoy the hot sizzle reel!

We will be fully engaged bringing you the event to our readers and followers of Monster Nation Now Magazine, official magazine of Monster Products, Inc. and Mercado Bilingue Magazine of the DFW area, along with Facebook live, tweets, blogging throughout via Creative Juice Online. My other businesses I will fully represent include BRAVO! Latino, a Latino talent division of BRAVO! Entertainment, Inc. and Music Access Latino, a Latino talent division of Music Access, Inc. which includes chikiPoP, a youth talent label/distribution for now and future.

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