FOR IMMEDIATE RELEASE
Growing up in Dallas, Texas, Sheela Lalani’s blended Indian and Spanish heritage meant that she always felt different. She wore simple Indian clothing such as a shalwar kameez, and later transitioned to donning gorgeous saris. But it wasn’t until she traveled to New York that she discovered just how colorfully diverse a city could be. Her European travels showed her more of the same: the world is full of beauty.
Taking inspiration from that eye-opening revelation and the life-changing birth of her own daughter, Lalani has created a girls’ clothing collection that evokes pride in her heritage. Cheeni Baby – cheeni meaning “sweet” in Hindi – intends to revere and honor the uniqueness of each ethnicity. Elegantly arched peacocks and flower-toting elephants dance across jewel-toned designs that hearken back to Lalani’s Indian roots and the free-spirited Bohemian sensibilities of her Spanish ancestry. The apparel encourages playfulness and the discovery of the wonders of nature while celebrating cultural harmony.
Cheeni Baby works with ethical manufacturers to handcraft custom-designed clothing on sustainable fibers. Dresses are hand-block printed using an artisan method from Jaipur, India. Whenever possible, organic and natural fibers and non-toxic dyes are used.
Children see the world with eyes wide open. Developing minds are emboldened to possess a self-awareness and individuality. And the multicultural styles of Cheeni Baby awaken compassion, understanding, and a fascination with different perspectives. Help us teach love by celebrating the colorful abundance of each other from the beginning.
Cheeni Baby will give back by supporting global initiatives and helping children in different parts of the world, including the United States. Funds will help end poverty and provide education to global youth.
Cheeni Baby is available for pre-order now. The world is full of beauty. Embrace it.
About Cheeni Baby: Cheeni Baby is based in the United States with graphic artistry collaboration in Madrid, Spain. All shirts are silk screened in the U.S. on imported Indian cotton. All tees and dresses are made in India using non-toxic, water-based inks and vegetable dyes.
About the Creator: Sheela Lalani previously worked as a production manager at a large marketing company conducting product color matching for clients including T-Mobile. She has also worked for Fossil, Tory Burch, and Michael Kors. She lives in Dallas, Texas, with her own cheeni baby.
For more information, contact Sheela at firstname.lastname@example.org.