Tag Archives: FordEspanol

2016 Ford Trends-My Journey

After attending the Ford Trends event in Detroit in 2015 I was left with such an impression I could not wait to return and when the invite arrive for the one this year I was beyond ecstatic. You see, to many events like Ford Trends it is a chance to get away and see the latest cars, meet other media and influencers but to me it’s an opportunity to jump into the future of tech mobility and Ford Motor Company is on to major innovation.  You may say, well, other companies are doing the same so why all the hype? In the case of Ford Motor Company they are not just into tech they live for it, a major difference.

After reviewing the itinerary of speakers and topic matter I asked to jet me to Detroit immediately. There I was able to learn not just about the forthcoming 2017 models and new features, yes, that intrigued me but what got my undivided attention was Ford Motor Company’s commitment to self automation, the environment, how they are so engaged into fostering future engineers via reinvestment programs such as the future of coders with organizations like Code2040 and other innovation. You see, these are things you cannot simply see on a television advertisement or magazine ad placement, Ford Motor Company is more than vehicles, they are the future of making our lives a better place to live in.

Getting to hear CEO/President of Ford Motor Company, Mark Fields speak about his commitment to innovation, all things digital, mobility leaves me wanting to hear more and more. He then introduces his top engineers allowing them to give us, the global media, a glance into what’s to come and let me tell you, it’s very exciting, so much that I am going to continue with our family Ford investments. One of the most exciting part of my trip was witnessing the future of the self automated vehicle, whoa. At first, like you, I was completely in denial, doubt and it wasn’t until I test rode with their staff did I see for myself, how the vehicle knew exactly where it was going, the speed it was traveling, when to slow down and break when someone was crossing the street and when to avoid oncoming cars, this is magical.

Another major reveal at the 2016 Ford Trends was the announcement of changes coming to their surround sound experience, with a B&O Play audio in future Ford Motor Company vehicles. This was a very nice surprise!  I’ve only had my 2016 Ford Escape Titanium for less than 6 months and I am already thinking which vehicle I want to get next, hmmm, will it be another Escape Titanium or will be a Ford Edge? Not sure but one thing’s for sure, I will remain with the Ford Motor Company.



Rikki Rincon



Creative Juice Online to attend the 2016 Further with Ford Event in Detroit


Each year around this time we look forward to the thought of not just attending the Ford Trends conference but bringing you one on one with the future innovations at Ford. The 2016 Further with Ford #FordTrends conference takes place September 11-13th. This will be our third trip to Detroit, Michigan, home to FORD as we are part of the media from around the nation to cover the future of FORD at it’s 2016 #FORDTRENDS event. This is Ford’s sixth annual Further with Ford trend conference, a major coming together of thought leaders, media and others allowing us to engage in conversation and report on the future of Ford.

We will not only witness the latest innovation but we will hear major leaders, engineers and others at Ford as they lead us into the future, taking us beyond the conversation and diving in the exploration of the biggest trends transforming consumer values, attitudes and behaviors.

I will to go behind the scenes at their Dearborn campus to experience the very latest product innovations. This is our third trip to cover Ford and we are very excited! From Facebook Live, Instagram, Twitter make sure you follow me.

The 2016 Ford Mustang GT Test Drive

Today I was invited to a special test drive with many #Ford vehicles in North Texas and when I arrived and checked in and was asked which vehicle I wanted to go on test drive with, it wasn’t an easy task. I am an owner of a 2016 #Ford Escape Titanium and love it but wanted to test the speed and grip of the 2016 #Ford Mustang 5.0 GT California Special and whoa it hugs the road like velvet. From Plano to Prosper, Texas we took this package of coolness on a power drive.

The sexy interior gave me the feeling of being a pilot in the cockpit of a private jet, the small gear shift was perfectly set with a comfortable armrest. A standard in all Ford vehicles, having the bluetooth, smart mobility is part of the fun as I zipped up and down the North Dallas Tollway, shhh don’t tell anyone. Go test it today for yourself at your local Ford dealership.

Creative Juice Online Live from #FordNAIAS

We are currently in Detroit, Michigan, home to #FORD and host city for the 2016 North American International Auto Show where we’ve been exclusively invited by #Ford to explore, engage with their latest lines of vehicles.  Do I have my favorite?  So hard to explain that I have selected several.  I am a #FordFamily already driving my #FordEscape Titanium and loved it so much I got my wife one.  Together we just love our Fords.

So far I am torn between the new #FordEdge and #FordFusion with a spectacular sunroof like I’ve never seen before (photos below) and the new #FordEdge.  Not quite sure which I will upgrade to this year but I am most definitely testing these two great #Ford vehicles.  I must say the forever favorite #FordMustang is one slick ride! I am having blast with my #FordNAIAS familia and look forward to more fun.  I will be back soon…


My Experience with the Ford Millennials in Miami

Experience is defined as the knowledge or mastery of an event or subject gained through involvement in or exposure to it and in the case of my #FordMillennial experience I am left with a longing to return to the wonderful team assembled by Albert Collazo and Nastasha Otero. Not solely for their vision but their passion for creating a lifelong #ford familia. It is evident in the way in which they display an over the top planning and execution and always inviting the thoughts, input and creative intuition of each and every #FordMillennial on the team.  My experience has many components of success factors from the moment I arrived to Miami to my departure.

An experience in my words means the overall picture, not just one spefiic area of interest, yes, I was excited to meet others in the industry, from the tour and Q&A sessions with Zubi Advertising to Venture Hive and other digital specialists in my field from advertising, public relations to tech. I also thoroughly enjoyed the live sessions with Ford respresentatives and hearing the great #FordMillennials panelists as they spoke of their own individual experience in the Community, Mobility, Sync 3 and how heavily invovled #Ford is in not only reaching out to the Latino community but embracing us as familia. As we met, mixed and mingled at the Coral Gables Country Club, broadcasted our live panels via #Periscope, #Twitter and #Facebook we also had the chance to test drive the popular Ford Edge Platinum and in one word: WOW.  From the pure leather interior to the sound system to rock your concert experience, I am in love with the Ford Edge Platinum!  I currently own a Ford Escape Titanium and am looking forward to upgrading to the Ford Edge and soon.

Each and every detail of my journey with #FordMillennials in Miami was well orchestrated, down to the top rated meals, our dinner at Jimmy Z’s Kitchen in Wynnwood was in itself, an amazing experience as Chef/Owner Jimmy Z warmly welcomed us all to his casa, preparing and presenting us with top rated Puerto Rican cuisine, yes, our Miami experience was second to none. One cannot begin to forget the 4 course dinner experience at Cibo Winebar in Coral Gables, set in a private dinner area as we continued the communication and strategies for more of the best with the #FordMillennial team. As the experience carried on one would think to themselves, all this in 2-3 days? Yes, but ahhhh, that’s not it, the team that leads #FordMillennials surprised our group to a Bayside Yacht Cruise! Yes and we got to experience the life out in the waters while going live on #Periscope, #Twitter, #Facebook and #Instagram as we shared our #FordMillenials Miami experience! My calendar is open and ready for the next one!

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