Tag Archives: 7 For Parties

Living La #VidaLexus in Dallas with LEXUS Presents OBRAS DE ARTE!

On Wednesday night, March 8th, what was anticipated to be a very nice event as was in 2016, turned into an overwhelming night of Living La #VidaLexus as Dallas’ movers and shakers came out but did more than attend, they showed that Dallas is one hot diverse market! For many years I have worked hard to diversify our outreach and digital brand marketing outreach efforts to create more real inclusion, not just in words.

What took place at this 2017 #VidaLexus event was not a shock to me and those attending, it was a confirmation that Dallas, too, is a beautiful melting pot of our diversity and how when executed properly, wins. Make no mistake Lexus Presents: OBRAS DE ARTE is a Latino movement but the most beautiful thing is that is exactly why others, non latinos make their appearance to not just learn about nuestra cultura, but engaged, experience our Latino artisans, visuals, musica and way of life. I am a native Dallasite and it has been a very long time, a couple of decades or more since I have experienced that much love, passion for art, music and cultura in one room, here in Dallas, Texas.

Lexus Presents: OBRAS DE ARTE has proven when vision + compassion + progressive strategies = successful event execution! I have many to thank for last night’s success, the team that are the engine of all logistical planning and tours, the agency in LA. This team of hard working women are moving mountains for Lexus and to have requested us at Creative Juice Online to return for a second year to work digital and guest outreach is an honor. Nothing happens on it’s own and I am the biggest believer of cause and effect and without those like Janice Torres of the Brand Phoenix in NY whom brought my company to work digital and outreach in 2016, this second time around would not have been possible. So, being grateful to all that fall in line of success factors is vital.

To DJ Jammin Joe now booked through Creative Juice Online, you outdid yourself at this event last night! Being a DJ is not solely about the music mix, the hype, but truly knowing what your crowd loves and executing proper programing and DJ Jammin Joe executes each and every time. To each and every guest, you made this event a complete success! Thank you for attending, engaging both at the event and online with #VidaLexus social streams. We will see you again next year for the #VIdaLexus as they have advised me that Dallas is on fire! We will be back. That’s all.



Rikki Rincon



FOR IMMEDIATE RELEASE from Creative Juice Online 11.18.15

VidaLexus PresentsTé Para Tres con Pili Montilla Live Concert Series is a unique, content-generating live music showcase tour that captures, shares, and celebrates the alternative soundscapes and music culture trends soaring from cities across the nation.

Raquel Sofía—the luminescent Latin pop artist nominated for the Best New Artist title at the upcoming 16th Annual Latin Grammy Award’s (winners to be announced November 19, 2015)—will delight Dallas Latinos during an exclusive performance on the VidaLexus PresentsTé Para Tres con Pili Montilla Live Concert Series stage Wednesday, December 2, 2015, at 7 for Parties. Dallas is the second stop of the season’s intimate, four-city concert tour.

The soundtrack to this soulful Puerto Rican singer-songwriter’s road to success includes stints as a backup vocalist for globally renowned musicians Shakira, Prince Royce and Jean Carlos Canela; serving as the opening act for Latin rock royalty Juanes; penning chart-topping hits, collaborating with recording artist likeEdnita Nazario, millions of online music streams, and a growing legion of fans worldwide. For her debut Sony Latin album, “Te Quiero los Domingos” [I love you Sundays], Sofía exercised full creative control of the production featuring ten tracks—all written by the songstress herself.

VidaLexus PresentsTé Para Tres con Pili Montilla Live Concert Series kicked off in New York in October with Brooklyn-based, experimental electro-pop band Buscabulla. The series continually seeks to illuminate groundbreaking Latin alternative acts and has previously featured funk rock collective Kinky, techno sensations Afrobeta, award-winning band La Santa Cecilia, and psychedelic salsa crew La Mecánica Popular. The series is slated for a stop in Chicago in January and Los Angeles in February 2016.

VidaLexus is giving VIPs the key to enter season three of VIDALEXUS Presenta: Té Para Tres con Pili Montilla, airing on Mega TV—owned by Spanish Broadcast System (SBS), the largest Hispanic-controlled public entertainment company in the United States.

Exclusive content from these events is shared on VidaLexus.com, an online lifestyle platform created by Lexus that celebrates the Hispanic community’s rich cultural contributions and the boundless journeys of Latino creatives with drive.

During the night, the all-new Lexus RX F SPORT and GS F SPORT models will be on display at 7 for Parties, while guests enjoy Raquel Sofía’s performance and sway to the sounds of Sirius XM Radio’s DJ Jammin Joe. The event will also offer delicious hors d’oeuvres and complimentary cocktails. Doors open at 7 PM. Space is limited. RSVP required for admittance.

WHERE: 7 for All Parties
150 Turtle Creek Blvd #107, Dallas, TX 75207

WHEN: Wednesday, December 2, 2015, 7-10 PM

• 6:45-7:00 PM Media call time | Register for credentials

• 7:00-7:45 PM Doors open

Join the conversation using the #vidalexus hashtag, following @TeParaTresTV and @Lexus on Twitter, and liking us on Facebook at http://www.facebook.com/TeParaTresTV.

For press inquiries and an inside look to the “Té Para Tres” story, please contact The Brand Phoenix at (212) 363-0140 or email Janice@theBrandPhoenix.com.

About Lexus
Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. Lexus is now going beyond its reputation for high quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and one F performance model. In the United States, Lexus vehicles are sold through 236 dealers who are committed to exemplary customer service.

About VidaLexus
Launched in 2009, VidaLexus.com is an online lifestyle platform that was developed to showcase luxury living in a way that reflects the Hispanic community’s rich cultural contributions to innovation and creativity. The site contains articles and videos that take a behind the scene look at a wide range of topics and events, including Lexus’ VIP by-invitation-only event series, VidaLexus Presenta. The Lexus lineup of new models and other Lexus specific information is included, and all in both English and Spanish.

ALL DFW MEDIA CONTACT: rikkirincon@creativejuice.mobi