Category Archives: New Client Press

CHEENI BABY and KID’s Colorful Apparel Celebrates Cultural Diversity


DALLAS, TX, MAY 5, 2016 – New baby and kids’ clothing line Cheeni Baby has just launched a Kickstarter campaign with graphic t-shirts and girls’ dresses for ages 0-3 months up to 12 years.

Growing up in Dallas, Texas, Sheela Lalani’s blended Indian and Spanish heritage meant that she always felt different. She wore simple Indian clothing such as a shalwar kameez, and later transitioned to donning gorgeous saris. But it wasn’t until she traveled to New York that she discovered just how colorfully diverse a city could be. Her European travels showed her more of the same: the world is full of beauty.

Taking inspiration from that eye-opening revelation and the life-changing birth of her own daughter, Lalani has created a girls’ clothing collection that evokes pride in her heritage. Cheeni Baby – cheeni meaning “sweet” in Hindi – intends to revere and honor the uniqueness of each ethnicity. Elegantly arched peacocks and flower-toting elephants dance across jewel-toned designs that hearken back to Lalani’s Indian roots and the free-spirited Bohemian sensibilities of her Spanish ancestry. The apparel encourages playfulness and the discovery of the wonders of nature while celebrating cultural harmony.

Cheeni Baby works with ethical manufacturers to handcraft custom-designed clothing on sustainable fibers. Dresses are hand-block printed using an artisan method from Jaipur, India. Whenever possible, organic and natural fibers and non-toxic dyes are used.

Children see the world with eyes wide open. Developing minds are emboldened to possess a self-awareness and individuality. And the multicultural styles of Cheeni Baby awaken compassion, understanding, and a fascination with different perspectives. Help us teach love by celebrating the colorful abundance of each other from the beginning.

Cheeni Baby will give back by supporting global initiatives and helping children in different parts of the world, including the United States. Funds will help end poverty and provide education to global youth.

Cheeni Baby is available for pre-order now. The world is full of beauty. Embrace it.

About Cheeni Baby: Cheeni Baby is based in the United States with graphic artistry collaboration in Madrid, Spain. All shirts are silk screened in the U.S. on imported Indian cotton. All tees and dresses are made in India using non-toxic, water-based inks and vegetable dyes.

About the Creator: Sheela Lalani previously worked as a production manager at a large marketing company conducting product color matching for clients including T-Mobile. She has also worked for Fossil, Tory Burch, and Michael Kors. She lives in Dallas, Texas, with her own cheeni baby.

For more information, contact Sheela at

Creative Juice Online Hispanicize Experience

As I made my plans to attend the 2016 Hispanicize weeklong event, I had many goals in mind this time. To engage with many of those I have come to know for the 7 years and to see what may be missing in my portfolio. As I ascended upon Miami I noticed immediately how much had changed from the previous years, by this I mean how many more new people had registered and the large amount of digital influencers had taken over Hispanicize.

There is a major shift taking place in the industry and brand influencers, bloggers hold the key to connecting brands to consumers. Whether it is via their blogs, video channels, snap chats, live streaming on demand with apps such as #Periscope or #FacebookLive, the paradigm has shifted and majorly so. What I saw less of was print media, almost non existent, am I surprised? Not in the least.  News is now, it’s relevance is based on how quick it can arrive to it’s demo and socially shared to the masses, so this has now taken over Hispanicize.

In preparation for Hispanicize I had to take care of the performance for my client The Effinays as they were selected to perform at the Arist On The Rise Showcase and that they did! The crowd, media and sponsors absolutely loved The Effinays and quickly they were moved to the media interviews with La Musica (SBS), Hispanicize official media team were up next and photos with Mega TV “Te Para Tres” Host, Pili Montilla and Monster Products, Inc. The social media metrics for our client has skyrocketed and just one of their mobile videos on their official Facebook page as reached over 125,000 people reached and 10k views and moving up by the hour, so the value of their appearance, after driving 24 hours from Dallas to Miami and back was beyond worth the value. From press coverage to social shares, The Effinays are on their way up and fast.

On Thursday morning, I moderated an exciting panel with celebrity guest/host, Detective Gomez of Cheaters TV called “How to Catch A Cheat” and this proved to be a hit amongst those in attendance. From the early signs, how to react when you discover the news and how highly encouraging it is to do a background check on those you plan to marry were just a few of the hot topics in play during this session.

We were excited to meet up with the Monster Products team as they were one of many sponsors for this wonderful week in Miami. From showcasing their wonderful lines of headphones to waterproof floating bluetooth speakers and the launch of their new #BlastToTheFuture Boombox, which carries a huge punch, Monster Products were out to not just showcase but to fully engaged their activation with jetting the CEO/Founder, Mr. Noel Lee, the engineer and brain of his hot line of gear. As Mr. Lee made his entrance, he was accompanied by national recording artists Locos Por Juana. Together and others from the industry spoke of their history and reasons why the quality of Monster Products is their premier choice.

One of the funniest moments was finally meeting and seeing Los Pichy Boys in live action. If you are not aware of who Los Pichy Boys are then you must follow their viral videos on their official Facebook page. Los Pichy Boys are a two Cuban comedians along with their female comedienne Jennifer Mai, together this entourage have garnish hundreds of thousands of followers and millions of views with their very comical videos.

Our team also had a wonderful experience with the Cricket Mobile #Cricketeo VIP party held at Haven in Miami Beach where the celebrities, media and attendees all packed in to see Santa Cecelia perform a live acoustic set. The drinks were flowing and the food was super delicious, we are most definitely returning to Haven. There is so much to write about Miami that our blog would never end as this city is the perfect destination for the Latino industry. We look forward to 2017 already.



Rikki Rincon


I Love Freestyle Fest! Stevie B to Headline-Creative Juice Online added as Media Partner

Breaking News! Celebrating 30 Years of Freestyle Music, the “I Love Freestyle Fest” invades Humble, Texas at the Humble Expo Center on Saturday, April 30, 2016 and the lineup is fierce! The King of Freetyle himself, Stevie B (Party Your Body, Spring Love) will headline this star studded lineup that includes Sweet Sensation (Hooked on You), Information Society (Running, Something On Your Mind), Debbie Deb (When I Hear Music, Lookout Weekend), Johnny O (Fantasy Girl, Highways of Love), Cynthia (Change on Me, Dreamboy/Dreamgirl),  Frankie J, Fat Joe, Kid Frost and the first Latino rapper to go platinum, Mellow Man Ace! A special Selena Tribute will take place performed by Stephanie Cantu.



Special guest DJ Steve “Smokin” Chavez is returning to decks to bing that hot Freetyle Flava and those of you in Dallas remember him back at Tejano Rodeo in the West End back in the day, this guy rips it up along with other guest DJ 2DQ and DJ Alex. This will be hosted by Marco! This is a family event and kids 10 and under are absolutely free! For more information on tickets, lineup and more call 713-884-7184. Creative Juice Online is a proud media partner and will be traveling to this amazing concert event!

Want to take the bus shuttle from Dallas to the show and back? If you live in the Dallas area they are going to have a shuttle bus that will take you from Dallas to the concert and returning the same night! See info below!

freestyle buss updated




Rikki Rincon


chikiPoP Music launches new talent audition page!

Just announced! chikiPoP Music, a hot new recording group focusing on the young talented marketplace worldwide launched their new, direct-to-site talent video upload, available to all from anywhere in the world! This strategy will make live auditions easy for talent from anywhere in the world to get discovered as each video will be screened by the exectutives at chikiPoP Music. The team at chikiPoP Music consists of Robert Gonzalez (CEO/Music Access, Inc), Christian Chavarria (CEO/Producer, C-Factory Productions), Michael Gonzalez (CEO/El Creative Agency) and Rikki Rincon (CEO/Creative Director/Creative Juice Online). This is for the youth market and those wishing to upload their video link click here!

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The Effinays retain Creative Juice Online


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The Effinays

FOR IMMEDIATE RELEASE (December 17, 2015) Dallas, Texas-Creative Juice Online, a digtial brand management agency having provided successful services for the likes of many in the entertainment industry, tech, automative, media and more announce being retained by The Effinays, a funk/rock/reggae band from Dallas, Texas that were formed in 2007 and originally performed as an instrumental unit throughout the Dallas/Ft. Worth area.

In 2011, the band revamped the entire line up, except for one of the founding members and morphed in to the comedic, old school funk, classic rock, reggae with flashes of Latin grooves band that one could clearly sense that they enjoy what they do.The band has performed alongside Grammy Award winning artist such as Snoop Dogg (Lion), Grupo Fantasma and Ozomatli . Each member of The Effinays hails from different musical upbringings that they blend together effortlessly as one unit. Performing all over the state of Texas and often touring in the USA, The Effinays will now have Creative Juice Online handling 100% of their digital brand management, including social streams, amplification, media works and on demand digital press.

Rikki Rincon, CEO/Creative Director for Creative Juice Online states it very simply, “The Effinays are more than a group of very talented musicans, each member of the band have their own character, identity and together they are a fun group to hang out with, they understand there is more to showbusiness than performing, they actually love meeting their fans and that drew my attention to want to work with them”. Contact Creative Juice Online at 214-549-1201 or  The Effinays are working on their new recording project titled “Yellow and Blue Album” due out in 2016. To view live shows and more visit them at

The lineup consists of:

• Jeremy “Pan Blanco” Piering – Bass (founder)
• Joe “Big Spook” Martinez – Lead Vocals
• Valenti “Funk” Thomas – Drums/Keys/Vocals
• Alex “Cave Man” Rivera De Jesús – Guitars
• Jimmy “Bang Bang” Gutierrez – Percussion


“With the current state of the local music scene on a slow incline, it is often hard to find traction on such unsure ground. It is also hard to make a name for yourself in a over-saturated market. But, Dallas up and comers, The Effinays, are doing just that.” – The Urban Advocate

“Doused in funk and served hot with a side of reggae, The Effinays host “Funk Mondays” at Sundown at Granada each week, washing away your workweek blues with the six-piece band’s unique blend of jammy reggae and hip-hop-infused funk.” – Dallas Observer 

“That Latin flare fits in somewhere with their funky brand of dance hall-style reggae, complete with a brass section.“ – White Rock Lake Weekly

“Ya’ll made my day!” – George Clinton