BellaGeneration Hair System invited to Black Women’s Expo Atlanta and Dallas!

July 3, 2018
Contact: Rikki Rincon/214-549-1201

BellaGeneration Hair System officially launches this hot month of July 2018 and as if the Summer launch couldn’t get any hotter then enters this huge announcement that BellaGeneration Hair System has been invited to showcase, exhibit and sell the new and exciting chemical free, organic, 4 level, 2in1 moisturizing shampoo and leave in revitalizer at the upcoming Black Women’s Expo in Atlanta, August 10th-12th  and Dallas, August 25th-26th, 2018.  This is so huge for the start up company founded and led by CEO, Miriam Marsh Sifuentes of Dallas, Texas. She had this to say “As the longest running platform for the empowerment of Black women, we proudly support BWE and look forward to changing the lives of women everywhere.”  BellaGeneration Hair System will work with local salons in both Atlanta, Ga and Dallas, Texas in furthering the connection and prepare for live demonstrations at each Black Women’s Expos.

chemical free.all hair types.

BellaGeneration Hair System has arrived to bring the world, four levels in one brand. This 2in1 is for all hair types, from very straight (Level 1), wavy (Level 2), curly (Level 3) to kinky (Level 4), no one is left out.  BellaGeneration Hair System is a non animal tested product and 10% of all sales are being donated to the Brighter Generation Foundation. A 501c(3) Non Profit Foundation established for the purpose of empowering and equipping homeless and/or homeless and/or foster youth to become the leaders of their generation..

The following taken directly from the official website says is best. “The Black Women’s Expo is the nation’s foremost exposition targeting the African American consumer market.  It is a weekend that empowers, enlightens and uplifts African American women and their families with informative seminars and panel discussions presented by notable local and national speakers and lecturers, educational exhibits and corporate displays, and rousing entertainment.  Historically, the standing-room only seminars have addressed such issues as health & wellness, racial equality, hair & beauty, travel, career advancement, business/entrepreneurship, the welfare of our children and much more. (Source:


In addition, BWe also offers African American consumers themed pavilions including the Beauty Bar, which will showcase cosmetic products; the Food Oasis, where minority food manufactures provide food samples; the Literary Café, which showcases African American authors and booksellers; the Natural Hair pavilion, which products for natural hairstyles are featured; the Health & Wellness pavilion, where local medical institutions provide much-needed health screenings. (Source:



The nation’s longest-running exposition of its kind for African American consumers!

The Black Women’s Expo (BWe), originating in Chicago, offers unparalleled opportunities for brands seeking to engage with the African American consumer in multiple markets.  BWe is where Black Women can be found, in record numbers, annually for the BWe Experience, where she finds the latest trends, amazing new products and services, where she gets informed, empowered and enlightened!

Black women will not only have the BWe Experience in Chicago, but in Atlanta and Dallas in 2018 with our 3-City Tour!   Now in our 24th year, The Black Women’s Expo presents an array of dynamic speakers and celebrities in seminar sessions, top musical artists on our main stage…and a lively marketplace for corporations and small business exhibitors to engage with the powerful and growing African American consumer!

With our 3-City Tour, The Black Women’s Expo engages millions of consumers through our unprecedented media campaigns, (radio, television, print, digital, social media) with media partnerships in each market.

For more information about BellaGeneration Hair System contact Rikki Rincon, VP|Partner, Digital|Events at The new website launches very soon at


Rikki Rincon

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