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Living La #VidaLexus in Dallas with LEXUS Presents OBRAS DE ARTE!

On Wednesday night, March 8th, what was anticipated to be a very nice event as was in 2016, turned into an overwhelming night of Living La #VidaLexus as Dallas’ movers and shakers came out but did more than attend, they showed that Dallas is one hot diverse market! For many years I have worked hard to diversify our outreach and digital brand marketing outreach efforts to create more real inclusion, not just in words.

What took place at this 2017 #VidaLexus event was not a shock to me and those attending, it was a confirmation that Dallas, too, is a beautiful melting pot of our diversity and how when executed properly, wins. Make no mistake Lexus Presents: OBRAS DE ARTE is a Latino movement but the most beautiful thing is that is exactly why others, non latinos make their appearance to not just learn about nuestra cultura, but engaged, experience our Latino artisans, visuals, musica and way of life. I am a native Dallasite and it has been a very long time, a couple of decades or more since I have experienced that much love, passion for art, music and cultura in one room, here in Dallas, Texas.

Lexus Presents: OBRAS DE ARTE has proven when vision + compassion + progressive strategies = successful event execution! I have many to thank for last night’s success, the team that are the engine of all logistical planning and tours, the agency in LA. This team of hard working women are moving mountains for Lexus and to have requested us at Creative Juice Online to return for a second year to work digital and guest outreach is an honor. Nothing happens on it’s own and I am the biggest believer of cause and effect and without those like Janice Torres of the Brand Phoenix in NY whom brought my company to work digital and outreach in 2016, this second time around would not have been possible. So, being grateful to all that fall in line of success factors is vital.

To DJ Jammin Joe now booked through Creative Juice Online, you outdid yourself at this event last night! Being a DJ is not solely about the music mix, the hype, but truly knowing what your crowd loves and executing proper programing and DJ Jammin Joe executes each and every time. To each and every guest, you made this event a complete success! Thank you for attending, engaging both at the event and online with #VidaLexus social streams. We will see you again next year for the #VIdaLexus as they have advised me that Dallas is on fire! We will be back. That’s all.

¡Gracias!

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Rikki Rincon

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