2016 Ford Trends-My Journey

After attending the Ford Trends event in Detroit in 2015 I was left with such an impression I could not wait to return and when the invite arrive for the one this year I was beyond ecstatic. You see, to many events like Ford Trends it is a chance to get away and see the latest cars, meet other media and influencers but to me it’s an opportunity to jump into the future of tech mobility and Ford Motor Company is on to major innovation.  You may say, well, other companies are doing the same so why all the hype? In the case of Ford Motor Company they are not just into tech they live for it, a major difference.

After reviewing the itinerary of speakers and topic matter I asked to jet me to Detroit immediately. There I was able to learn not just about the forthcoming 2017 models and new features, yes, that intrigued me but what got my undivided attention was Ford Motor Company’s commitment to self automation, the environment, how they are so engaged into fostering future engineers via reinvestment programs such as the future of coders with organizations like Code2040 and other innovation. You see, these are things you cannot simply see on a television advertisement or magazine ad placement, Ford Motor Company is more than vehicles, they are the future of making our lives a better place to live in.

Getting to hear CEO/President of Ford Motor Company, Mark Fields speak about his commitment to innovation, all things digital, mobility leaves me wanting to hear more and more. He then introduces his top engineers allowing them to give us, the global media, a glance into what’s to come and let me tell you, it’s very exciting, so much that I am going to continue with our family Ford investments. One of the most exciting part of my trip was witnessing the future of the self automated vehicle, whoa. At first, like you, I was completely in denial, doubt and it wasn’t until I test rode with their staff did I see for myself, how the vehicle knew exactly where it was going, the speed it was traveling, when to slow down and break when someone was crossing the street and when to avoid oncoming cars, this is magical.

Another major reveal at the 2016 Ford Trends was the announcement of changes coming to their surround sound experience, with a B&O Play audio in future Ford Motor Company vehicles. This was a very nice surprise!  I’ve only had my 2016 Ford Escape Titanium for less than 6 months and I am already thinking which vehicle I want to get next, hmmm, will it be another Escape Titanium or will be a Ford Edge? Not sure but one thing’s for sure, I will remain with the Ford Motor Company.



Rikki Rincon



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