As I made my plans to attend the 2016 Hispanicize weeklong event, I had many goals in mind this time. To engage with many of those I have come to know for the 7 years and to see what may be missing in my portfolio. As I ascended upon Miami I noticed immediately how much had changed from the previous years, by this I mean how many more new people had registered and the large amount of digital influencers had taken over Hispanicize.
There is a major shift taking place in the industry and brand influencers, bloggers hold the key to connecting brands to consumers. Whether it is via their blogs, video channels, snap chats, live streaming on demand with apps such as #Periscope or #FacebookLive, the paradigm has shifted and majorly so. What I saw less of was print media, almost non existent, am I surprised? Not in the least. News is now, it’s relevance is based on how quick it can arrive to it’s demo and socially shared to the masses, so this has now taken over Hispanicize.
In preparation for Hispanicize I had to take care of the performance for my client The Effinays as they were selected to perform at the Arist On The Rise Showcase and that they did! The crowd, media and sponsors absolutely loved The Effinays and quickly they were moved to the media interviews with La Musica (SBS), Hispanicize official media team were up next and photos with Mega TV “Te Para Tres” Host, Pili Montilla and Monster Products, Inc. The social media metrics for our client has skyrocketed and just one of their mobile videos on their official Facebook page as reached over 125,000 people reached and 10k views and moving up by the hour, so the value of their appearance, after driving 24 hours from Dallas to Miami and back was beyond worth the value. From press coverage to social shares, The Effinays are on their way up and fast.
On Thursday morning, I moderated an exciting panel with celebrity guest/host, Detective Gomez of Cheaters TV called “How to Catch A Cheat” and this proved to be a hit amongst those in attendance. From the early signs, how to react when you discover the news and how highly encouraging it is to do a background check on those you plan to marry were just a few of the hot topics in play during this session.
We were excited to meet up with the Monster Products team as they were one of many sponsors for this wonderful week in Miami. From showcasing their wonderful lines of headphones to waterproof floating bluetooth speakers and the launch of their new #BlastToTheFuture Boombox, which carries a huge punch, Monster Products were out to not just showcase but to fully engaged their activation with jetting the CEO/Founder, Mr. Noel Lee, the engineer and brain of his hot line of gear. As Mr. Lee made his entrance, he was accompanied by national recording artists Locos Por Juana. Together and others from the industry spoke of their history and reasons why the quality of Monster Products is their premier choice.
One of the funniest moments was finally meeting and seeing Los Pichy Boys in live action. If you are not aware of who Los Pichy Boys are then you must follow their viral videos on their official Facebook page. Los Pichy Boys are a two Cuban comedians along with their female comedienne Jennifer Mai, together this entourage have garnish hundreds of thousands of followers and millions of views with their very comical videos.
Our team also had a wonderful experience with the Cricket Mobile #Cricketeo VIP party held at Haven in Miami Beach where the celebrities, media and attendees all packed in to see Santa Cecelia perform a live acoustic set. The drinks were flowing and the food was super delicious, we are most definitely returning to Haven. There is so much to write about Miami that our blog would never end as this city is the perfect destination for the Latino industry. We look forward to 2017 already.