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Love how creative Macklemore and Ryan Lewis go live on NYC Bus!

Branding in today’s digital planet has open the doors for global reach and with proactive, creative tactics such as these, artists today can remain relevant and present to more fans in a surreal fashion. Macklemore and Ryan Lewis are genius for doing this and more artists should consider branding reality videos such as these to keep top of mind with their fan base and new alike. Kudos to this hot duo!

~Rikki Rincon

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