Spanning over several decades, Rikki’s career has afforded him to work in so many diverse capacities as publicist, media relations specialist, digital strategist, social media management, artist management, stage production management, sales, talent booking and music programing. Rikki is a specialist the art of digital strategies and managing the brands of his clients via the digital space. One of Rikki’s greatest strengths is his ability to engage with others and create lifelong connections that deliver. Creative Juice Online focuses on the growing evolution of digital communications for companies in areas of social media platform, integration, amplification of their brand and message.
Major talent Rikki’ has worked with over his career include but not limited to the following, Selena, Oscar D’Leon, Brian McKnight, SWV, Havana NRG!, Grupo Niche, Tito Puente, Tito Puente Jr., Celia Cruz, Run DMC, Cypress Hill, Nia Long, Fat Joe, Notorious B.I.G., Chayanne, Luis Enrique, Stevie B., TKA and many more spanning several decades. Other notable work in the area of talent includes a major principal role in the Universal Pictures release “The Island” (circa 1980). From the early 1980’s Rikki worked marketing concepts/music programming with radio properties KNON 89.3FM, 100.3 KJMZ, K-104FM, KICK 99.1FM and KHYI-Y95.
Afte meeting Miriam Marsh Sifutentes, CEO of BellaGeneration Hair System, where he was informed a new vegan, organic, chemical free, all in one women’s shampoo was being created, Rikki was offered a partner/equity opportunity to head the Digital | Events as Vice-President of the company of the start up company to which he accepted. Rikki is now Vice-President}Partner of the new BellaGeneration Hair System company, based in Addison, Texas as he works in his remote office in Florida. Rikki handles day to day operations in areas of all things digital, from social media, website creative, blog, media, celebrity, influencer relations to planning and execution of events nationwide.
In 2020 Rikki joined forces with event veteran Michael Clay to form The Producers turnkey event production company now targeting not just the General Market but now strong depth in the Latino/Urban markets as well! You can learn more by liking and reading more via the official Facebook page. From concept, logistics, talent booking we cover all events.
Summer of 2020 Rikki began collaborating with The Flo Lab in New York in the areas of partnership marketing, product placement for major music videos, movies and the influencer space working with major Latinx talent from Jennifer Lopez, Maluma, Nicky Jam, Wisin, Leli Hernandez and many more.